This was the first time the characters would be marketed in a separate franchise to their original films. Tinker Bell was removed soon after she would go on to headline the sister franchise Disney Fairies. The original line-up consisted of princesses Snow White, Cinderella, Tinker Bell, Aurora, Ariel, Belle, Jasmine, Pocahontas, Esmeralda, and Mulan. Disney, objected to the creation of the line, as the company has long "avoided mingling characters from its classic fairy tales in other narratives, worrying that it would weaken the individual mythologies." Concerned by this, Mooney addressed the company the following morning and encouraged them to commence work on a legitimate Disney Princess franchise in January 2000. "They were generic princess products they’d appended to a Halloween costume," Mooney told The New York Times. While attending his first Disney on Ice show, Mooney noticed that several young girls attending the show were dressed in princess attire-though not authentic Disney merchandise. executive Andy Mooney was appointed president of The Walt Disney Company's Disney Consumer Products division in December 1999. Mooney, on his creation of the Disney Princess franchise as reported by The New York Times įormer Nike, Inc. So the next morning I said to my team, "O.K., let's establish standards and a color palette and talk to licensees and get as much product out there as we possibly can that allows these girls to do what they're doing anyway: projecting themselves into the characters from the classic movies." They were generic princess products they’d appended to a Halloween costume. Standing in line in the arena, I was surrounded by little girls dressed head to toe as princesses.They weren’t even Disney products. Licensees for the franchise include Glidden (wall paint), Stride Rite (sparkly shoes), Mattel and Hasbro (games and dolls), Fisher-Price (plastic figurines), and Lego (Lego sets).
The franchise has released dolls, sing-along videos, apparel, beauty products, home decor, toys, and a variety of other products featuring some of the Disney Princesses. The 12 characters in the franchise are Snow White, Cinderella, Aurora, Ariel, Belle, Jasmine, Pocahontas, Mulan, Tiana, Rapunzel, Merida, and Moana. The franchise does not include all princess characters from the whole of Disney-owned media, but rather refers to select specific characters from the company's animated films, including in the franchise protagonists of animated films from Walt Disney Pictures, with eleven characters from the Walt Disney Animation Studios films, and one character from a Pixar film. Created by Disney Consumer Products chairman Andy Mooney, the franchise features a line-up of female protagonists who have appeared in various Disney franchises. Disney Princess, also called the Princess Line, is a media franchise and toy-line owned by The Walt Disney Company.
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